Assam is the gateway to North-East India and one of the world's largest tea-growing regions. It is also known for Muga and Eri silk, oil and gas around Digboi and Dibrugarh, and a growing services and retail economy in Guwahati, the region's largest city.
Tea estates and specialty tea brands increasingly sell direct to consumers, which calls for strong branding and packaging, ecommerce and social media. Silk and handloom weavers can reach buyers nationwide online, while Guwahati's hospitals, schools, retailers and service businesses benefit most from local SEO and a fast website.
We work with Assam businesses remotely from Pune, with campaigns in Assamese, English and Hindi.
Assam's audiences increasingly shop and discover online, and Bihu is the key festive season for retail and food. For tea and silk brands, the premium lies in origin: explaining the estate, the process and what makes the product different helps justify higher prices and builds loyal customers across India and abroad. Kaziranga and the state's wildlife tourism create demand for lodges and tour operators who invest in booking-friendly websites and reviews. Guwahati's role as the region's commercial hub means many businesses serve customers across the entire North-East. We plan campaigns in Assamese and English.