Google Ads Management
Campaigns built around the leads and sales that matter to your business, with tracking you can trust and reporting you can act on.
digital marketing
Performance Marketing Agency in India
Google Ads, Meta Ads and PPC campaigns measured on cost per qualified lead and return on ad spend, not clicks.
Paid Media & Performance Marketing
What are Paid Media & Performance Marketing services?
Paid media and performance marketing covers Google Ads (Search, Performance Max, Shopping, Display and YouTube), Meta Ads on Facebook and Instagram, LinkedIn Ads, Amazon and marketplace ads, and lead-generation campaigns. We manage campaigns against the numbers that matter to your business, such as cost per lead and return on ad spend. As a performance marketing agency in India, we judge campaigns by cost per qualified lead and return on ad spend.
Accurate tracking comes first. Before scaling spend, we make sure forms, calls, WhatsApp enquiries and purchases are tracked correctly, so automated bidding optimises for real outcomes rather than clicks. Our Google Ads management service and our Google Ads lead-generation checklist explain the approach.
Ad accounts are always set up in your name, and your media budget is paid directly to the platforms. Our fee covers strategy, setup, management, optimisation and reporting.
Last updated:
Capabilities
Capabilities & focus areas.
ROI-led campaigns across Google, Meta, LinkedIn, Amazon and quick-commerce platforms, with full-funnel tracking.
Explore
Google Search Ads
Show up at the exact moment people search for what you sell, and pay only for clicks that are likely to become enquiries, bookings and orders.
Performance Max Campaigns
Google’s most automated campaign type, set up with the right data, assets, exclusions and measurement so automation works for your business rather than against it.
Google Shopping Ads
Put your products, prices and images in front of shoppers searching on Google, with a clean product feed and campaigns organised around profit, not just revenue.
YouTube Ads
Video campaigns that reach the right viewers on phones and TV screens, hold attention in the first seconds and drive measurable lift, traffic and conversions.
Display & Remarketing Ads
Bring back the visitors who showed interest but did not convert, with relevant reminders across websites, apps, YouTube and social feeds, without following them everywhere.
Meta Ads Management (Facebook & Instagram)
Performance-focused Facebook and Instagram advertising built on accurate data, a steady flow of tested creative and budgets that grow only when the numbers support it.
LinkedIn Ads
Reach decision-makers by role, seniority, industry and company, with offers worth their time and reporting that follows leads all the way to pipeline.
Amazon Ads
Sponsored ads on Amazon.in and global marketplaces, managed for profitable sales and stronger organic rank, not just a lower ACoS on paper.
Marketplace & Quick-Commerce Ads
Win visibility where Indian shoppers buy: Flipkart, fashion and beauty marketplaces, and the ten-minute delivery apps reshaping everyday purchases.
Programmatic Advertising
Buy premium digital inventory across websites, apps, streaming TV, audio and digital billboards from one platform, with the controls large brands expect.
Lead Generation Campaigns
A complete system of ads, landing pages, verification, fast follow-up and CRM feedback, measured by the leads your sales team actually wants.
PPC Audit
An independent, detailed look at where your ad budget is going, what is working, what is wasted and exactly what to fix first.
Choosing & delivery
How do Paid Media & Performance Marketing projects work?
Which paid media services does Quavento offer?
We manage campaigns across the platforms where Indian businesses find customers.
- Google Ads management: full-account management across Google’s campaign types.
- Google Search ads and Performance Max: high-intent search campaigns and Google’s automated cross-channel campaigns.
- Google Shopping ads: Merchant Center feeds and product campaigns for online stores.
- YouTube ads and display and remarketing ads: video reach and reminders for interested visitors.
- Meta ads management: Facebook and Instagram campaigns for leads, sales and awareness.
- LinkedIn ads: B2B targeting by job role, company and industry.
- Amazon ads and marketplace and quick-commerce ads: sponsored placements where shoppers are ready to buy.
- Programmatic advertising: display, video and connected TV reach across websites and apps.
- Lead generation campaigns and PPC audits: focused lead campaigns and reviews of existing accounts.
Which paid media channels are right for your business?
The right channel depends on how your customers buy. Google Search captures people already looking for what you sell, which makes it the strongest starting point for most service businesses. Meta platforms, Facebook and Instagram, create demand among people who fit your audience but are not searching yet, which suits consumer brands, education and real estate.
LinkedIn works for B2B companies selling to specific job roles and industries, despite a higher cost per click. YouTube builds awareness and explains complex products. Marketplace ads on Amazon and Flipkart matter for brands that sell there. Most businesses should start with one or two channels, prove them and then expand.
How does Quavento manage paid campaigns?
Paid media rewards discipline. Our process focuses on measuring the right thing first and then improving it steadily.
- Tracking first: conversion tracking for forms, calls, WhatsApp and purchases, tested before any budget is spent.
- Account structure: campaigns grouped by service, product or audience so budgets and messages stay focused.
- Creative and landing pages: ads and pages that match what people searched for or scrolled past.
- Optimisation: weekly reviews of search terms, audiences, bids and creative performance.
- Reporting: monthly reporting on cost per lead, lead quality and revenue, not just clicks.
How much should you spend on ads?
There is no universal right budget. It depends on how much a click costs in your industry and city, how many enquiries you can handle and what a customer is worth to you. A useful approach is to work backwards: estimate the cost per lead you can afford from your conversion rate and customer value, then start with a budget large enough to gather meaningful data in a few weeks.
Our Google Ads lead generation checklist explains how to set up campaigns so a modest budget is not wasted.
How do you judge whether paid media is working?
Clicks and impressions are easy to report and easy to misread. Judge campaigns on outcomes.
- Cost per lead, and cost per qualified lead once your sales team marks lead quality.
- Return on ad spend for ecommerce, measured on actual revenue.
- The share of leads that become customers, tracked in a CRM or sheet.
- Trends over several weeks rather than day-to-day fluctuations.
Planning & buying
What should you know before you start?
What are the most common paid media mistakes?
We see these regularly in accounts we audit.
- No reliable conversion tracking, so bidding optimises for the wrong thing.
- Broad keywords without negative keywords, wasting spend on irrelevant searches. A PPC audit usually finds these quickly.
- Sending ad traffic to the home page instead of a focused landing page.
- Changing too many things at once, so nobody knows what worked.
- Judging campaigns on lead volume while ignoring lead quality.
What should you prepare before launching paid campaigns?
A little preparation prevents wasted spend in the first weeks.
- Access to existing ad accounts, Google Tag Manager and Google Analytics.
- A clear offer for each campaign: what you want people to do and why they should do it now.
- Landing pages that match each offer, with a working form, call button or WhatsApp link.
- Your typical customer value and the cost per lead you can afford.
- Service areas, business hours and who will respond to leads.
- Images and short videos that show your real products, team or work.
How does paid media differ by industry?
Service businesses such as clinics, law firms and home services usually rely on Google Search and local targeting, with call and WhatsApp tracking at the centre. Education providers plan heavily around admission cycles and use a mix of search, Meta lead forms and remarketing. Real-estate developers need accurate project information, compliance with advertising rules and careful lead qualification.
D2C brands rely on Meta and Google Shopping or Performance Max, measured on return on ad spend. B2B companies often combine Google Search for demand capture with LinkedIn targeting by role and industry. We choose channels and bidding strategies that match the sales cycle.
How do paid media and SEO work together?
Paid campaigns deliver results immediately, while SEO builds lasting visibility more slowly. Used together, they reinforce each other. Search-term reports from paid campaigns reveal the queries that convert, which guides SEO priorities. Strong organic rankings for some keywords allow you to shift ad budget to terms where you are not yet visible.
Remarketing ads bring back visitors who first found you through organic search or social media. And improvements to landing pages from conversion optimisation lower the cost of every paid click.
What questions should you ask a paid media agency?
Use these questions to judge whether an agency will manage your budget responsibly.
- Will the ad accounts be created and owned in my company’s name?
- How do you set up and test conversion tracking?
- How do you measure lead quality, not just lead volume?
- How often do you review search terms and change campaigns?
- How is your fee calculated, and is it linked to ad spend?
- What will your monthly reports include?
What does the first 90 days of paid media look like?
The first weeks focus on tracking, account structure, landing pages and a controlled launch. Early data is used to remove wasted spend quickly: irrelevant search terms, weak placements and ads that do not earn clicks.
By months two and three, the campaigns have enough data to refine targeting, bidding and creative. Budgets move towards the campaigns producing qualified leads or profitable sales, and we test new offers, audiences and landing page variations. By the end of the quarter, you should have a reliable view of cost per qualified lead or return on ad spend.
FAQS
Paid Media & Performance Marketing FAQs
It depends on your margins, average order value and category. We agree a target ROAS or cost per acquisition with you during onboarding, based on your unit economics, and report against it every month.
It depends on your market, keyword and audience costs, and your target cost per lead or return on ad spend. We estimate budgets during planning and recommend starting with enough to gather meaningful data.
No. Your budget is paid directly to Google, Meta or LinkedIn from your own account. Our fee covers management.
Google Ads captures people already searching for what you sell; Meta Ads builds demand among people who fit your audience. Many businesses use both, measured against the same goals.
Campaigns can bring traffic and enquiries soon after launch. Performance usually improves over the first two to three months as data builds up and we optimise.
Yes. We run Shopping, Performance Max and Meta campaigns for online stores, with product feeds and conversion tracking set up correctly.
READY TO COLLABORATE
Let's build your Paid Media & Performance Marketing roadmap
Tell us about your goals and we will reply with a clear paid media & performance marketing recommendation, timeline and written proposal.
Detailed strategy proposal & honest milestone pricing
Direct access to senior strategy & engineering leads
Guaranteed response within 24 business hours
Get in Touch
Share your requirements and we will send a tailored proposal.