Amazon PPC Agency for Sellers and Brands

Amazon offers several self-service ad types for sellers and vendors.

Ads bring shoppers to your listing; the listing converts them. If the title is unclear, images are weak, bullets do not answer questions, A+ content is missing, reviews are few or poor, the price is uncompetitive or stock is low, ads will generate expensive clicks without sales. We review these elements first and recommend fixes. Winning the Buy Box is also essential, since ads generally only serve when your offer is the featured one.

A clear structure separates campaigns by purpose. Automatic campaigns discover new search terms. Broad and phrase match campaigns explore variations. Exact match campaigns target proven, high-converting keywords with precise bids. Product targeting campaigns place ads on competitor or complementary product pages. Brand campaigns protect your own brand searches. Organising by product line or margin tier allows different targets. This structure makes it clear where sales come from and where to invest.

Search term reports show the actual searches that triggered your ads and led to sales. Keyword harvesting means regularly moving converting search terms into exact match campaigns where they can receive their own bids and budgets, and adding them as negatives in discovery campaigns to avoid competing with yourself. Non-converting or irrelevant terms are added as negatives. This cycle steadily improves efficiency.

Advertising cost of sales (ACoS) is ad spend divided by ad-attributed sales. Total advertising cost of sales (TACoS) is ad spend divided by total sales, including organic. ACoS shows campaign efficiency; TACoS shows how dependent the business is on advertising. A healthy pattern is stable or falling TACoS as ads help build organic sales. Targets should be based on product margins after Amazon fees, shipping, returns and discounts, so we calculate break-even ACoS per product.

Amazon’s organic ranking is influenced by relevance and sales performance for search terms. Ads that generate sales for important keywords can increase sales velocity, which may improve organic rank for those keywords. Over time, stronger organic positions mean more unpaid sales. This is why some brands accept a higher ACoS on strategic keywords during launches, while keeping overall profitability in view.

Sponsored Products ads can appear at the top of search results, elsewhere in search results or on product pages. Performance often differs significantly by placement, with top-of-search placements typically converting better but costing more. Placement bid adjustments let you bid more for placements that perform well. We review placement reports and adjust by campaign.

Often, yes. Competitors can target your brand keywords and product pages, placing their products in front of shoppers looking for you. Branded campaigns are usually inexpensive and protect your sales. Sponsored Brands ads at the top of branded searches showcase your range. We measure brand campaigns separately so they do not mask the performance of non-brand campaigns.

Product targeting places your ads on competitor listings or in results for competitor brand searches, where your product offers a clear advantage in price, features, ratings or delivery. It works best when your listing compares favourably. We test competitor targeting carefully, since it can be expensive with lower conversion rates, and focus on products where you genuinely win comparisons.

Major events such as Prime Day and the Great Indian Festival bring much higher traffic and competition. Preparation includes ensuring sufficient stock, setting up deals and coupons, raising budgets well before the event so campaigns do not run out early in the day, adjusting bids for higher conversion rates during peak hours, and running awareness campaigns in the lead-up to build interest. After the event, retargeting captures shoppers who browsed but did not buy.

Amazon Brand Registry, available to brand owners with a registered or applied-for trademark, unlocks Sponsored Brands, Sponsored Display features, A+ content, brand stores, Brand Analytics and protections against listing hijacking. For brands selling on Amazon, it is a foundation for both advertising and listing quality.

Yes. Brands often send traffic from Google, Meta, influencers or email to their Amazon listings or store. Amazon Attribution provides tracking links that show how external traffic converts on Amazon. External traffic can support launches and organic ranking. We coordinate these campaigns with our Meta ads and Google Ads teams where relevant.

Yes. Indian exporters and D2C brands increasingly sell on Amazon in the US, UK, UAE and other marketplaces through global selling. Each marketplace has its own search behaviour, competition, fees and advertising costs. We manage campaigns per marketplace with localised keywords and targets, often starting with a focused set of proven products.

These are common patterns in Amazon account audits.

Budget depends on category competition, margins, growth goals and the stage of each product. New launches may need higher investment to gain visibility and reviews; established products can often be run at a profitable ACoS. We model budgets per product group and adjust them based on results and inventory.

Marketplace sales and direct sales support each other. Shoppers may discover you on Amazon and later buy directly from your D2C website, or research on your site and buy on Amazon for faster delivery. A consistent brand, pricing strategy and product information across channels builds trust, and blended reporting shows total growth.

New listings have no sales history or reviews, so Amazon has little reason to rank them. A launch plan typically combines a well-prepared listing, a competitive introductory price or coupon, automatic and broad campaigns to gather search term data, exact-match campaigns on the most relevant keywords, Sponsored Brands placements alongside established products from the same brand, and legitimate review programmes where available. Budgets and ACoS targets are higher during launch, with clear milestones for moving to profitability.

Dayparting adjusts bids or budgets by time of day or day of week. Many Indian categories see stronger conversion rates in the evening and on weekends, while some B2B or office products perform better during working hours. Scheduling tools or rules can shift spend toward stronger periods and prevent budgets running out before peak shopping hours. The benefit depends on the category, so we analyse hourly performance before applying it.

Management costs depend on the number of products and campaigns, marketplaces, ad types used, listing optimisation support, reporting depth and event planning. Ad spend is paid directly to Amazon, and listing content such as A+ modules or images may be quoted separately.