Explainer Video Company for Animated and Motion Graphics Videos

An explainer video is a short video, usually one to two minutes, that explains a product, service, idea or process simply and memorably. Most explainers are animated, combining a clear script, voiceover, illustrations and motion. They typically follow a simple structure: the problem the viewer faces, the solution, how it works, why it is better and what to do next.

Different styles suit different messages and budgets.

Animation suits abstract ideas, invisible processes, software, financial products, complex systems and content that must be updated or localised often. Live action suits building human connection, showing real people, places, products and customer stories. Many brands use both: an animated explainer on the website and live-action testimonials and brand films. Motion graphics can also be added to live footage.

The script determines whether viewers understand and remember the message. A strong explainer script focuses on one main idea, speaks to the viewer’s problem in their language, avoids jargon, explains how things work in simple steps and ends with a clear next action. A useful guide is that about 130 to 150 spoken words fill roughly one minute. Cutting unnecessary words is usually the most valuable part of scriptwriting.

For most home pages and product introductions, 60 to 90 seconds works well. Social media explainers are often 15 to 45 seconds. Product walkthroughs and onboarding videos can be longer but should be divided into short chapters. Attention drops quickly with length, so every second should earn its place.

Style frames are a few fully designed still images that show the visual look of the video: colours, characters, typography and illustration style. Storyboards are sketches of each scene aligned with the script, showing what happens on screen. An animatic combines the storyboard with the voiceover to show timing. Approving these before animation prevents expensive changes later.

Screen recordings of software are often cluttered and hard to follow. Product UI animation recreates key screens in a simplified, branded style, highlights the important parts, and shows workflows smoothly. This keeps videos focused on benefits and easy to update when the interface changes. Explainers like these work well on SaaS home pages, in onboarding and in sales demos. Our SaaS product development team often works alongside on product launches.

These sectors involve concepts many people find confusing or intimidating: interest rates, policy terms, investment risk, treatments and procedures. Animation can simplify them with visual metaphors and step-by-step explanations, making customers more confident. Content must remain accurate, balanced and compliant, with appropriate disclaimers, so we review scripts with your compliance or medical teams.

Animation is well suited to localisation. With a video designed for it, new language versions need mainly a new voiceover, translated on-screen text and adjusted timing, without redrawing scenes. Hindi, Marathi, Tamil, Telugu, Bengali, Gujarati and other language versions help brands reach customers across India and improve understanding among audiences who prefer their own language.

The voice sets the tone: friendly, authoritative, energetic or calm. A professional voice artist with clear pronunciation and a tone matching your brand makes a large difference. We offer voice samples to choose from and record in professional studios. For regional audiences, native-speaking voice artists sound more natural than translated scripts read by non-native speakers.

Explainers can appear on home and product pages, landing pages, YouTube, social media, ads, email campaigns, sales presentations, trade show screens, onboarding flows and help centres. Each use may need a different length or format, so we plan versions at the start. Our YouTube ads and Meta ads teams can promote them.

Motion graphics bring movement to brand assets: animated logos, social media posts, data visualisations, event screen content, presentation openers, lower thirds and titles for live-action videos, and short promotional clips. They make content more engaging while keeping a consistent brand style. Animated data can bring infographics to life.

Yes. Lightweight animation formats such as Lottie allow small animated illustrations and interface animations to run on websites and apps without heavy video files. They are useful for onboarding screens, empty states, loading animations and illustrated feature explanations, and they stay sharp on any screen size.

Useful measures include play rate and watch time on pages where the video is embedded, completion rate, conversion rates on pages with and without the video, click-through from ads and social posts, and reductions in support questions for onboarding videos. We help set up tracking so results can be compared.

These issues often reduce effectiveness.

Useful inputs include a description of the product or service, the audience and their main questions, what makes you different, brand guidelines and assets, examples of videos you like, product screens for software, key compliance requirements and where the video will be used. One decision-maker for approvals keeps the project on schedule. Sharing sales call notes or common customer questions helps the script address what people really want to know.

A typical one to two minute animated explainer takes about four to eight weeks from discovery to delivery, including script, design, voiceover, animation and review rounds. Simpler motion graphics can be faster; detailed character animation or 3D takes longer. Additional languages usually add a short period for voice recording and adjustments.

People remember stories and images more easily than lists of features. Memorable explainers use a relatable character or situation, a single strong visual metaphor that captures the core idea, a consistent colour and shape language, and a short line that summarises the benefit. Repeating the key message once near the end, and showing the brand clearly, helps viewers recall who made the video.

Onboarding and training content benefits from short, focused animated modules, each covering one task or concept. Consistent characters, icons and layouts across the series make learning easier, and modules can be updated individually when processes change. Chapters, captions and quizzes can be added when videos are used in learning platforms, helping employees, dealers or customers learn at their own pace.

Yes. Animated charts, maps and counters can bring numbers to life, whether showing growth, comparing options or illustrating how a process scales. Data should be accurate, sourced and simplified to the points that matter, since viewers cannot pause to study complex tables. Clear labels and gradual reveals help audiences follow the story the data tells.

Costs depend on length, animation style, illustration detail, number of characters and scenes, custom versus template assets, 3D elements, voiceover and number of languages, sound design, and the number of versions and cut-downs required. Character animation and 3D usually cost more than motion graphics. Planning several videos as a series with shared characters and assets reduces the cost of each additional video, and we share an itemised estimate before production begins.