Online Reputation Management Company in the USA

It can make sure your online presence reflects the real quality of your business. That means more of your satisfied customers leaving reviews, every review receiving a considered reply, false or abusive content being reported, and accurate information about you ranking well.

It cannot delete honest criticism. A genuine review from a real customer who had a bad experience is protected by platform policies and, in the US, by law. No reputable firm can remove it, and the ones that claim to are usually selling something else: fake positive reviews, legal threats or tactics that backfire.

The honest route takes longer and lasts. A business with a steady stream of recent, genuine reviews and thoughtful responses is trusted more than one with a suspiciously perfect score.

Two federal rules matter most. The Consumer Review Fairness Act of 2016 makes it illegal for a business to use contract terms that bar customers from posting honest reviews or that penalize them for doing so. Clauses of that kind in terms of service are void.

In 2024 the Federal Trade Commission finalized a rule on fake reviews and testimonials, which took effect that October. It prohibits buying or selling fake reviews, writing reviews as a customer when you are an insider without disclosing it, paying for reviews on condition that they are positive, suppressing negative reviews through threats, and buying fake followers or views to misrepresent influence. The FTC can seek civil penalties for each violation.

The practical message for any US business is clear. Ask real customers for reviews, do not make incentives depend on a positive rating, and do not try to silence critics. This page is general information, not legal advice.

Each platform has its own rules, and what is acceptable on one can get you penalized on another. Google allows businesses to ask customers for reviews but forbids offering incentives and asking only happy customers, a practice called review gating. Reviews can be reported if they are spam, off-topic, a conflict of interest or abusive.

Yelp is stricter. It discourages businesses from asking for reviews at all, and its software filters reviews it considers solicited or unreliable into a not recommended section. On Yelp the right approach is to claim the page, complete it, respond to reviews and let reviews arrive naturally.

Industry sites matter as much as the general ones: Healthgrades and Zocdoc for doctors, Avvo for lawyers, Houzz and Angi for home services, Tripadvisor for hospitality, G2 and Capterra for software, Glassdoor and Indeed for employers. We identify which ones your customers actually use and concentrate there.

A reply is written for the next hundred people who read it, not only for the reviewer. Prospective customers judge a business by how it handles a complaint. A calm, specific response often does more good than the review did harm.

The pattern is consistent. Reply promptly. Thank the person and acknowledge the problem without arguing the details. State briefly what you have done or will do. Offer a direct way to continue the conversation privately. Keep it short, and never reveal personal details about the customer.

That last point carries legal weight in some fields. Healthcare providers bound by HIPAA must not confirm that the reviewer was a patient or discuss their care, even to correct the record. Lawyers and financial advisers have confidentiality duties too. We draft replies with those limits in mind and route sensitive ones to you for approval.

Most satisfied customers will leave a review if asked at the right moment and if it takes under a minute. The difficulty is that few businesses ask consistently.

We set up a simple system. Shortly after a job is completed or an order delivered, the customer receives a short message with a direct link to the review form. In a physical location, a QR code at the counter does the same. Staff are given a one-line script. Every customer is asked, not just the ones expected to be positive, which keeps the process within Google's rules and the FTC's.

Take an auto repair shop as an illustration. A text sent the afternoon a car is collected, thanking the customer and linking to the Google review form, brings in reviews that would never have been written otherwise, simply because someone asked. See our review management page.

Sometimes, through proper channels. Reviews that violate a platform's policies, such as those from competitors, former employees with a conflict of interest, people who were never customers, or reviews containing hate speech or private information, can be reported with evidence. Platforms do remove these, though not always quickly or on the first request.

Content that is false and damaging may amount to defamation, which is a legal matter. Websites are generally not liable for what their users post, so the remedy usually involves the person who wrote it, and sometimes a court order that search engines will act on. That requires an attorney, and we can work alongside yours.

The United States has no general right to be forgotten of the kind that exists in Europe. Accurate but unflattering information, such as an old news article, usually cannot be removed. What can be done is to publish stronger, more current content so it is no longer the first thing people see.

The first page of results for your company or personal name is effectively your business card. Ideally it is filled with properties you control or that describe you accurately: your website, Google Business Profile, LinkedIn, other social profiles, industry directory listings, press coverage and a few well-chosen articles.

We audit those results, claim and complete every relevant profile, make sure the business details are identical across them, and create content that deserves to rank, such as an informative about page, leadership biographies, case studies and contributions to industry publications. Structured data helps search engines and AI assistants state the facts about you correctly.

This overlaps heavily with search optimization, covered on our SEO services page, and with earning coverage through digital PR. It is steady work measured over months.

Monitoring tools send alerts the moment a new review or mention appears, wherever our team is located. During US business hours a draft reply is prepared, and routine responses are posted under guidelines you have approved. Anything sensitive, such as a complaint involving safety, a legal threat or a named employee, goes to you first with a suggested reply.

We never post reviews, never create profiles for locations that do not exist and never impersonate customers. Responses are published from your accounts, through manager access you grant and can withdraw.

Each month you receive a report showing average rating and review count by platform, response time, themes in customer feedback and the state of the search results for your name. The feedback themes are often the most valuable part, since they point to operational problems that no amount of marketing will fix.

It does. Job candidates in the US routinely read Glassdoor and Indeed before applying, and customers sometimes read them as well. A company with strong customer reviews and a page of unanswered complaints from former staff sends a mixed message, and it will find hiring harder and more expensive.

The same principles apply. Claim the employer profiles, complete them accurately and respond to reviews calmly and without naming or describing individuals. Encourage current employees to share honest feedback, but never pressure them or offer rewards for positive ratings, which both platforms prohibit and which the FTC's rule on insider reviews also covers. The themes that recur in employee reviews are worth taking to management, since they usually point to something real.