In short
Quavento Technologies designed the logo for Saptgiri Capital alongside the firm's website. We started from a written brief, presented concepts, refined the chosen direction and supplied the final logo as vector artwork with colour and single-colour versions, so it can be used on the website, on documents and on signage.
What did Saptgiri Capital need?
Saptgiri Capital asked us for a logo at the same time as its website. Doing the two together meant the site could be designed around the finished mark instead of having a logo dropped into it later.
The firm wanted a logo that looked established and would sit comfortably on a website header, a letterhead and a visiting card.
What problems did the logo have to solve?
A logo for a firm that handles serious business has to earn trust at a glance. That rules out a lot.
- 01
Trust before style
Anything that looks playful or fashionable dates quickly and can make a firm look less serious than it is.
- 02
A long name
Two words and sixteen letters have to stay readable when the logo is only a few centimetres wide.
- 03
Screen and paper
The same logo has to look right on a phone screen, on printed stationery and on a sign.
- 04
One colour when needed
Stamps, photocopies and some printed forms allow one colour only, so the logo cannot rely on effects.
How did Quavento Technologies solve it?
We followed the steps on our logo design page. The order matters: a short written brief first, drawings second, colour last.
- 01
A written brief
We recorded what the firm does, who it serves and how it wants to be seen, and agreed that before any design work.
- 02
Concepts in black and white
The first concepts were shown without colour, so the choice was made on shape and lettering, not on a favourite shade.
- 03
Refining one direction
The chosen concept was refined for spacing, weight and legibility at small sizes, then colour was added.
- 04
Final files
The logo was supplied as vector artwork with colour and single-colour versions, plus web-ready files used on the website.
What did the client receive?
The handover was built so the firm can use the logo without us.
- 01
Primary logo
The main version for the website, letterhead and presentations.
- 02
Single-colour versions
Dark and reversed versions for stamps, forms and dark backgrounds.
- 03
Web files
PNG files with a transparent background and an icon for the browser tab.
- 04
Print files
Vector files a printer or sign maker can scale to any size.
Screens from the project
What was the result?
Saptgiri Capital has a logo it owns outright, with the files needed for every use, and a website built around it. The firm looks the same wherever a client meets it.
As with any logo, there is no honest way to attach a sales figure to it, and we have not tried to.
What can other firms take from this project?
Design the logo before, or together with, the website. Choose concepts in black and white first. Ask for vector files and a single-colour version at handover, because you will need them sooner than you think.
If you need colours, typefaces and usage rules as well, look at brand identity design, or see everything we offer under branding.
Frequently asked questions
Should the logo be designed before the website?
Ideally yes, or at the same time. The logo sets the colours and the tone the website follows. Designing the website first often means the logo has to be forced to fit.
Why are logo concepts shown in black and white first?
Colour is easy to change and hard to ignore. Showing concepts in black and white lets you judge the shape and lettering first. A logo that works in one colour will work anywhere.
Who owns the logo after the project?
The client does. We hand over the final artwork and source files, and the client is free to use them anywhere.
How many logo concepts does Quavento Technologies present?
It depends on the scope agreed in the proposal. We set out the number of concepts and revision rounds in writing before work starts.
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