Re-engage lost visitors
Recover abandoned carts
Target known users
Behavioral segments
Better conversion rates
Efficient ad spend
They're often used interchangeably. Technically, retargeting is ad-based (cookies), while remarketing includes email. We use both strategies for maximum impact.
We track users who add items to cart but don't purchase. They see ads with those exact products, often with incentives (discounts, free shipping), across their browsing.
It depends on your sales cycle. E-commerce typically 7-30 days. B2B services 30-90 days. We segment by recency - recent visitors get different messages than older ones.
Let's turn bounced visitors into customers.