Digital Marketing

LinkedIn Advertising

B2B advertising on LinkedIn to reach decision-makers and professionals.

100+
LinkedIn Campaigns
50K+
B2B Leads
$50
Avg. CPL
30%
Lead-to-MQL Rate
Benefits

Why LinkedIn Ads?

B2B Platform

900M+ professionals

Decision Makers

Reach C-suite & buyers

Job Title Targeting

Precise B2B targeting

Lead Gen Forms

In-platform lead capture

High Intent

Professional mindset

ABM Ready

Account-based marketing

Ad Types

LinkedIn Ad Formats

  • Sponsored content
  • Message ads (InMail)
  • Lead Gen Forms
  • Dynamic ads
  • Carousel ads
  • Video ads
  • Account-based targeting
  • Retargeting
  • Conversion tracking
  • A/B testing

Why is LinkedIn more expensive?

LinkedIn CPCs are higher ($5-15+) because you're reaching decision-makers in a professional context. The quality of B2B leads typically justifies the higher cost with better conversion rates.

What budget do you recommend?

LinkedIn requires higher budgets than other platforms. We recommend minimum $3,000/month for testing, with $5,000+/month for meaningful campaigns. ROI is typically strong for B2B.

Lead Gen Forms or landing pages?

Lead Gen Forms typically have 2-3x higher conversion rates since data auto-populates. We recommend testing both, but Lead Gen Forms often win for B2B lead generation.

Ready for B2B Lead Generation?

Let's reach your ideal B2B customers on LinkedIn.